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The principle starts with Balance Balance is an equal distribution of weight. In terms of graphics, this applies to visual weight. That is determined by its size, darkness, or lightness, and thickness of lines. Empty space ( white space) and filled space. Text and images Color/ no colors and different colors. Line of vision direction Orientation and location of an element. Color- Hue, value, saturation, temperature. Black often weight more than white Dull tones are light  weight, bright tones are valuable. Types of Balance Symmetrical- evenly distributed to the left and to the right, or to top and bottom of center. Asymmetrical- asymmetrical balance is an arrangement of unlike objects of equal weights on each side of the page. Color, value, size, shape and texture cam be used as balancing elements. Visual Hierarchy Organizing information and clarifying communication Emphasis Arrangement of visual elements according to the importance. ABC of

Grammatical Errors Oral communication does no require the same attention to grammar as does written communication. Informal Nature Although, we are corrected for many grammatical errors in writing, we are rarely corrected for speaking the same way. Therefore, grammatical errors are more problematic in more formal situations or when another person is assessing your situation. Colloquialism Colloquialism- words and phrases used informally Sometimes colloquial words and phrases are unclear, particularly to strangers to your region. Non-native speakers and foreigners are particularly confused. Typical Colloquialism -"Have a good day", "See you". Cliches A cliche is an expression that has lost originality and force due to overuse. Common cliches include-"No pain, no gain", "don't cry over split milk" etc. So many cliches exists that avoiding them would be impossible in everyday life. Cliches can be a shorter form of

Art is an Diverse range of human activities in creating visuals.

Being Patience Patience serves to attain wisdom. You need to have patience to shape your talents and inborn abilities to real achievement. Patience helps you to be empathetic. Patience helps you to acquire positive attitude. Patience helps you to handle the situation in a calm manner. Patience helps you to be healthier. Patience paving the path to a happy and peaceful life. patience allows you to suspend judgement. Advantages of being patience You're okay with waiting until the situations calm down. Having a patience means being able to wait calmly in the phase of frustration or adversity. Patience is a form of kindness in relationships with others. Patience is something that we have to wait for- and  if we wait for our time to come or we make our time patiently it helps us to achieve or goals. If we are waiting for something patiently we are not stressed so it directly leads to good health. The most important thing we all have in our life is relationship an

Empathy Understanding another's state of mind. Awareness of the feeling and emotions of other people. It is linked to emotional intelligence- we as individuals understand what others are experiencing as though we felt it ourselves. Characteristics Developing a positive attitude in people- reward them for their accomplishments and success. Provide mentoring and coaching assistance to those in need. Understand others- pay attention to verbal and non verbal communication, sense their feeling and perspective. Develop the skills of interacting with others irrespective of their background. This includes challenging stereotyping, intolerance towards others, thus creating an atmosphere respectable towards everyone. Psychologists have identified three types of empathy  Congnitive empathy - Is understanding someone's thoughts and emotions, in a very rational, rather than emotional sense. Emotional empathy - Is known as emotional contagion and its catching someone

Graphic Design Design is about creating and making the general aesthetic of a product consistent.  Graphic design is the process of visual communication and the problem solving through the use of typography, photography, illustration, and the so called "white space" around them to communicate a message. Graphic design is a creative process that combines art and technology to communicate ideas. Graphic design informs persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure. It is called as "expressor of self ".  Its a great to experiment with images and effects, but anything that doesn't contribute to the composition or meaning is simply eye candy that no longer qualifies as design. The graphic design process is briefing, design, artwork, production. Types of Graphic Design Image based design  Type based design  Image and type design  Symbols, logos and logos types design.

On Persuasion According to the greek philospher  Aristotle, persuasion could be brought about by the speakers use of three modes of "Rhetoric". Ethos, pathos and logos. Ethos Ethos ( Greek for character ) in rhetoric is the demostration of communication character and or credentials. The persuasion lies in the power and authority of the speaker. Aristotle considered it the most attribute of any communication. The audience has to find the writer or speakers character credible and trustworthy- otherwise, anything said from that point will not persuasive. Pathos Pathos ( Greek for suffering or experience ) is an appeal based on emotion. The intent is to motivate people to take action, without effective use of pathos, persuasion is unlikely to move people to action of any issue. Scholars have considered pathos to be the strongest appeal, pathos refers to both emotional and imaginative impact of the message on an audience. It is the power with

Components of Communication People The message The channel Feedback Encoding and decoding Noise People People are involved in the human communication process in two rules- as the source  and the receivers of the message. A source initiates a message and the receiver is the intended target of the message. Individual characteristics after the way people send and receive message. The message  Verbal and non verbal form of idea, thought or feeling that the source wishes to communicate to another person or group of people. Messages also include facial expression, bodily movements , gestures , physical contact , tone of voice and other verbal codes . The channel The means by which message moves from the source to the receiver of the message. The message moves from one place to another by travelling, through a medium, or channel. Airwaves, sound waves, twisted copper wires, glass fibres, and cable are all communication channels. Feedback