What is Graphic Designing?

Graphic Design

  • Design is about creating and making the general aesthetic of a product consistent. 
  • Graphic design is the process of visual communication and the problem solving through the use of typography, photography, illustration, and the so called "white space" around them to communicate a message.
  • Graphic design is a creative process that combines art and technology to communicate ideas.
  • Graphic design informs persuades, organizes, stimulates, locates, identifies, attracts attention and provides pleasure.
  • It is called as "expressor of self ". 
  • Its a great to experiment with images and effects, but anything that doesn't contribute to the composition or meaning is simply eye candy that no longer qualifies as design.
  • The graphic design process is briefing, design, artwork, production.

Types of Graphic Design

  • Image based design 
  • Type based design 
  • Image and type design 
  • Symbols, logos and logos types design.
Elements of Graphic Design
  • Line- path of moving point 
  1. Recognized by length rather than width.
  2. Long and narrow
  3. Connects two points.
  4. Leads of eye from one point to another.
Categories of line- 
  1. Solid lines
  2. Implied line
  3. Edges
  4. Line of vision
  5. Verticle  line
  6. Horizontal line- restful, relaxing, informas.
  7. Digonal line- active, suggets line.
  • Shape- 
  1. Closed path
  2. Measurable by height and width 
  3. Two dimensional
  4. Created by lines
  5. Circles etc
  • Colour-
  1. Light energy
  2. Light strikes on object
  3. Screen based color are addictive colour because its mixed with light.
  4. Adding light will get various colours.
  • Elements of colours-
  1. HUE- name of the colour
  2. VALUE- value of luminosity- lightness or darkness of colour - shade tone .
  3. SATURATION- brightness or darkness of colour.
  4. COOL-(more intensity)- warm colour
  5. ADDECTIVE AND PRIMARY COLOUR-RGB
  6. OFFSET PRINTING SUBTRACTIVE COLOUR- CMYK
  • Graphic design 
  1. Communicate - Dont Decorate
  2. Be universe 
  3. Speak with one visual voice
  4. If you can do it with less, Then do it.
  5. Dont kill it 
  6. Give the one- two punch 
  7. Pick colors on purpose 
  8. Maximum go with three colors
  9. Less color is more effective.
  10. Type is only type when its friendly.
  11. Look to history but don't repeat it.






















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