Design Is Nothing But CRAP

The principle starts with


  • Balance

  1. Balance is an equal distribution of weight.
  2. In terms of graphics, this applies to visual weight.
  3. That is determined by its size, darkness, or lightness, and thickness of lines.
  4. Empty space ( white space) and filled space.
  5. Text and images
  6. Color/ no colors and different colors.
  7. Line of vision direction
  8. Orientation and location of an element.
  9. Color- Hue, value, saturation, temperature.
  10. Black often weight more than white
  11. Dull tones are light  weight, bright tones are valuable.

  • Types of Balance

  1. Symmetrical- evenly distributed to the left and to the right, or to top and bottom of center.
  2. Asymmetrical- asymmetrical balance is an arrangement of unlike objects of equal weights on each side of the page.
  3. Color, value, size, shape and texture cam be used as balancing elements.

  • Visual Hierarchy

  1. Organizing information and clarifying communication
  2. Emphasis
  3. Arrangement of visual elements according to the importance.
  4. ABC of emphasis.
  5. What to emphasize what to do emphasize.
  6. Emphasize to all elements- visual chaos.
  7. Focal point 
  8. Emphasis in isolation- isolating a shape focus attention 
  9. By placement- position
  10. Through scale 
  11. Contrast- light vs dark
  12. Structure- tree, nest stairs.

  • Rhythm

  1. Strong and consistent repetition
  2. Pattern of element can set up a rhythm.
  3. Repetition and Variation.

  • Proximity

  1. Group related items together
  2. Grouping related elements together into closer proximity automatically creates organization.

  • Alignment

  1. Center, left, right
  2. Nothing should be placed on the page arbitrarily
  3. Every item should have a visual connection with something else on the page.

  • Repetition

  1. Repeat some aspect of the design throughout the entire piece
  2. The repetitive element may be bold font, a thick line, a certain bullet, color design element, particular format, spatial relationship, etc.
  3. It can be anything that a reader will visually recognize as being "theme".

  • Contrast

  1. Contrast is the most effective way to add visual interest to your page.
  2. Organization of information a reader should always be able to glance at a document and instantly understand whats going on.
  3. Add contrast through your typeface choices, line, thickness,colors,shapes,sizes,space.
  4. "If two item are not exactly the same, then make them different , really different.

  • Reason

  1. To create an interest on the page.
  2. To aid in the organization of the information.
  3. The message should be clear and easily recognizable.
  4. If the page is interesting to look at, it is more likely to be read.

  • White space

  1. White space is the art of nothing.
  2. White space is the absence of text and graphics.
  3. It breaks up the element on the page.
  4. It provides visual breathing room for the eye.
    • 2 types of white space
      • The undefined white space- which is what you get when you open a new document
      • Active white space- which occurs when an object is placed in an undefined white space.















Comments

Post a Comment

Popular posts from this blog

Changing Trends and Career in Physical Education

Image
Aim and Objectives in Physical Education photo courtesy google image. The philosophers like Socrates,Aristotle and plato were of the opinion that physical training is must for youth. physical education is the sum of those experiences which come to the individual through their movements. The aim of physical education is the wholesome development of an individuals. physical education is an integral part of total education process. It has various aims and objectives to understand. Physical development :  It helps us to development of our organic system such as circulatory systems, respiratory system, nervous system, muscular system etc. During physical activities, the body demands more and more from various systems and organs, which in turn have to function optimally to cope with stress of activity. Mental development : Needs alertness of mind, deep concentration and calculated movements. moreover it should be called the indispensable requirement of vario...
Read more

Typology Communication

Image
Interpersonal Communication Interpersonal communication is the process to express feelings, ideas, thoughts, information, and emotions. It usually takes place in the form of a message. This can be in the form of verbal (words) or non verbal (how anything is said) like it includes Gestures, Eye- contact, Body language communication. Everybody communicate on interpersona l level regularly. The 5 characteristics of interpersonal communication Interpersonal communication is the complex process through which people express, interpret, and coordinate messages in order to create shared meaning, meet social goals, manage personal identity, and carry out their relationships.  Interpersonal communication is a process, or a systematic series of actions that leads to an outcome. The purposes of interpersonal communication include: share meaning, meet social goals, manage personal, and conduct relationships.  There are five characteristics of interpersonal communication. Int...
Read more

Miscommunication.... Tail

Does Miscommunication leads to Misunderstanding? Have you ever presented an idea to a group and the result came in confusion? Have you ever been in an argument where the other person suddenly accuses you of not listening to him/her properly ? The answer is miss communication.. ohh yes this happens due to  lack of miscommunication only. when you don't share the proper idea while you are presenting or not listening to someone properly who tries to tell their problems to you. It can lead to confusion, animosity. Common causes of miscommunication is generally assumptions, hasty communication,lack of listening. To avoid miscommunication in your daily life you should take responsibility, be clear about what you are talking about, talk to the point, try discussing expectations, try to be a good listener of all the time. we often face misunderstanding due to misc- ommunication so here is one story of mine  where the situation arised due to miscommunication. so, t...
Read more