How to do Logo Design?

What is Logo Design

  • your logo is not your brand 
  • your logo identifies a business in its simplest from via the use of symbol or mark.
  • Brand- the perceived emotional image of a company as a whole.
  • Simple logo represents the collective experience your customer has with all these brand.
  • a logo is a point of entry to the brand.

Why you need a Logo 

  • Business is like dating. logo is the picture on your dating profile.
  • It tells people the name of the company and it creates a visual symbol that represents your business.
  • To have a professional look on your business.
  •  It build more trust if you have well designed logo.

Types of logos

  • Monograms Logos or Lettermarks 

Monograms are basically typography based logos which consists of letters, usually brand initials,IBM,CNN,HP,HBO. It is relatively easy to get this logo up and running, monograms could be a great option if you're starting a new business who needs to get their name out there. The letter mark is all about simplicity, by utilizing just a few letters lettermark logos are effective at strealining any company brand if they have a long name. Lettermark logo should be used if your business happens to have a long name and changing your business name into initials will help simplify your design and like wise customers will have an easier time recalling your business and your logo. It is easy to replicate across marketing material and branding thus making them highly adaptable options for a new and developing business.

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Monograms logos or lettermarks

  • Wordmarks or logotypes

This type of logo consists text only,basically wordmark are just company name set in some kind of particular typeface. Wordmark logos work really well when a company has a good and distinct name. Google's logo, VISA, Coca-Cola are the good examples of logotypes. A wordmark logo is a good  idea if you have a distinct business name that will stick in customers mind, having a great designed font will make your brand more valuable.it is also easy to replicate across marketing. it should be short enough to take advantage of the design.
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Wordmarks or logotypes


  • Pictorial marks or logo symbol or brand marks 
This is the type of logo which consists of graphic symbol or icon. Its probably the image that comes to mind when you think "logo" the iconic Apple logo,The twitter bird, the target bullseye, that is something simple and straightforward. pictorial marks are clean-cut and easy to remember, that can send a clear message to your audience when resizing your logo across branding materials like business card or letterheads. pictorial mark is effective if you already have an established brand and can be used if your name is too long to effectively convey a desired idea or emotion about what your business speaks about. brand marks will not be the best idea when you try to change your business model in future. for example if you kept a logo of the pizzas and latter on you started selling burgers so you have to change your logo
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Pictorial marks or brand marks



  • Abstract logo marks 
This is an abstract logo instead of being a recognizable image it is an abstract geometric form that represents your business. for examples BPstarbursty logo, the pepsi divided circle and the strip-y Adidas flower. Abstract logo allows you to create a logo that really communicates your value because an abstract logo is not restricted to a real world image. Abstract marks allow you to create a completely unique image for your business by understanding how color, shape and structure combine to create a meaning.

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Abstract logo marks

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  • Mascots
Mascot logos involve an illustrated character which is colorful, sometimes cartoonish, funny type that act as a visual representation of your business that is called "spokesperson" of your brand. Mascots are good for companies who create a wholesome atmosphere by appealing to families and children for example- The food industry like KFC, Pillsbury, Kellogg's. Mascots helps you appeal your children and families it can encourage customers so it is great for social media marketing

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Mascots



  • The combination mark
Combination mark is a logo comprised of a combine of both image and words into their design- you can combine letterform with mascot, monogram with abstract whichever gives you more value in your business. Some well known combination mark logos include doritos, burger king and Lacoste because the logo consists of both image and words as a combination mark. It allows you for easy rebranding for example if you want to change your words but your image will remain the same so people can identify your brand easily and their is less chance for loss in your brand.Its a most popular choice of logo among prominent companies Its versatile, usually highly unique.
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The combination mark





  • The Emblem
This type of logo consists of font inside a symbol or an icon,basically this type of emblem sounds to be traditional from family crests to royal stamps of powerful monarchs it is more often used in many schools, organisation of government agencies This kind of emblems are memorable and they lend an air of professionalism,traditionalism and importance to your brand but it may not look good when you resize it.
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The emblem



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